THE MAGICAL WORLD OF VEEPEE

How Do You Explain a Company to Children?

To make the world of Veepee engaging for preschoolers, I created an animated short that translates the company’s core ideas—e-commerce, logistics, circular economy—into a playful, age-appropriate story.

The narrative follows a simple, structured arc: beginning, trigger, adventure, helper, resolution. With simplified language and familiar situations, the film speaks directly to young imaginations.

The story features Veepee’s mascot Loukoulouc, and Ladylouc, who follow their ball into a mysterious pink box—a Veepee parcel—and enter a magical world where unsold toys find new homes.

A storytelling experiment that connects brand values with childlike wonder.